127 of the best · Belgrade, Serbia
127 of the Best Places to Shop in Belgrade
From Knez Mihailova and the Belgrade Design District to Galerija at the Waterfront, the biggest shopping centre in Belgrade, and the malls of New Belgrade: the high street, designer labels, beauty, sneakers, watches and Apple, store by store.
Our 127 favourites, listed A–Z · Updated October 2026
Insiders' picks
Three of our favourites from this list, vetted by people who know and love Belgrade.
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The biggest in Belgrade
Galerija Belgrade
The flagship shopping centre of Belgrade Waterfront, on the Sava Promenade, with 287 shops and services, from Zara and H&M to Max Mara, Boss and Polo Ralph Lauren, a MAXI supermarket, restaurants on the river terrace and a Cineplexx with IMAX.
Bulevar Vudroa Vilsona 14Explore View on map
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Main shopping street
Knez Mihailova Street
Belgrade's main pedestrian street, from Republic Square to Kalemegdan, lined with fashion shops, bookshops and cafés in grand 19th-century buildings.
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On Knez Mihailova
Rajićeva Shopping Center
A modern shopping centre on Knez Mihailova with 65 shops and services, from Tommy Hilfiger, Hugo and Guess to Lindex, DM and Intersport, plus cafés, Mama Shelter on the roof and a food hall.
Knez Mihailova 54Explore View on map
The full list: Shopping, A–Z
Knez Mihailova & the city centre 3
Knez Mihailova, Rajićeva Shopping Center, Terazije and the Belgrade Design District.
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Main shopping street
Knez Mihailova Street
Belgrade's main pedestrian street, from Republic Square to Kalemegdan, lined with fashion shops, bookshops and cafés in grand 19th-century buildings.
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On Knez Mihailova
Rajićeva Shopping Center
A modern shopping centre on Knez Mihailova with 65 shops and services, from Tommy Hilfiger, Hugo and Guess to Lindex, DM and Intersport, plus cafés, Mama Shelter on the roof and a food hall.
Knez Mihailova 54Explore View on map
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Local designers
Terazije & Belgrade Design District
Terazije and the streets around it, plus the Belgrade Design District in the old Čumićevo Sokače arcade, where local designers and independent labels have their studios and shops.
High-street fashion 24
Zara, H&M, Mango, Massimo Dutti and more, in Galerija, the big malls and on Knez Mihailova.
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Young fashion
Bershka Delta City
Bershka in Delta City, with trend-led young fashion, denim and streetwear.
Jurija Gagarina 16Explore View on map
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Young fashion
Bershka Galerija
Bershka on the first floor of Galerija Belgrade, with trend-led young fashion, denim and streetwear.
Bulevar Vudroa Vilsona 14Explore View on map
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Tights & swimwear
Calzedonia Galerija
Calzedonia on the ground floor of Galerija Belgrade, for tights, socks, leggings and swimwear.
Bulevar Vudroa Vilsona 14Explore View on map
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Women, men & kids
H&M Delta City
H&M in Delta City, with affordable fashion for women, men and children.
Jurija Gagarina 16Explore View on map
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Women, men & kids
H&M Galerija
H&M's store on the ground floor of Galerija Belgrade, with affordable fashion for women, men and children and the latest designer collaborations.
Bulevar Vudroa Vilsona 14Explore View on map
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Italian lingerie
Intimissimi Galerija
Intimissimi and Intimissimi Uomo on the ground floor of Galerija Belgrade, with Italian lingerie, nightwear and men's underwear.
Bulevar Vudroa Vilsona 14Explore View on map
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Family fashion
LC Waikiki Delta City
LC Waikiki in Delta City, with good-value fashion for the whole family.
Jurija Gagarina 16Explore View on map
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Jeans
Levi’s Galerija
Levi's on the ground floor of Galerija Belgrade, for jeans, jackets and T-shirts from the original denim brand.
Bulevar Vudroa Vilsona 14Explore View on map
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Women & kids
Lindex Galerija
The Swedish brand Lindex on the first floor of Galerija Belgrade, with women's fashion, lingerie and children's clothes.
Bulevar Vudroa Vilsona 14Explore View on map
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Women & men
Mango Galerija
Mango on the first floor of Galerija Belgrade, with Mediterranean-style fashion for women and men, from workwear to evening dresses.
Bulevar Vudroa Vilsona 14Explore View on map
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Smart women & men
Massimo Dutti Delta City
Massimo Dutti in Delta City, for smart tailoring, knitwear and leather for women and men.
Jurija Gagarina 16Explore View on map
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Smart women & men
Massimo Dutti Galerija
Massimo Dutti on the ground floor of Galerija Belgrade, for smart, natural-fibre tailoring, knitwear and leather for women and men.
Bulevar Vudroa Vilsona 14Explore View on map
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Young fashion
New Yorker Galerija
New Yorker on the first floor of Galerija Belgrade, with young fashion, denim and basics at low prices.
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Sport & loungewear
Oysho Galerija
Oysho on the ground floor of Galerija Belgrade, with activewear, yoga and loungewear, swimwear and lingerie.
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Department store
Peek & Cloppenburg Galerija
The German fashion department store on the ground floor and first floor of Galerija Belgrade, with hundreds of brands for women, men and children over two floors.
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Casual & streetwear
Pull&Bear Galerija
Pull&Bear on the first floor of Galerija Belgrade, with relaxed casual wear, denim and sneakers for women and men.
Bulevar Vudroa Vilsona 14Explore View on map
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Women’s fashion
Stradivarius Delta City
Stradivarius in Delta City, with affordable, on-trend women's fashion and accessories.
Jurija Gagarina 16Explore View on map
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Women’s fashion
Stradivarius Galerija
Stradivarius on the first floor of Galerija Belgrade, with affordable, on-trend women's fashion, shoes and accessories.
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Lingerie
Women’secret Galerija
Women'secret on the first floor of Galerija Belgrade, for lingerie, sleepwear and swimwear.
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Women, men & kids
Zara BIG Fashion
Zara in BIG Fashion in Karaburma, with women's, men's and children's collections.
Višnjička 84Explore View on map
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Women, men & kids
Zara Delta City
Zara in Delta City in New Belgrade, with women's, men's and children's collections.
Jurija Gagarina 16Explore View on map
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Women, men & kids
Zara Galerija
Zara's big two-floor store on the ground floor and first floor of Galerija Belgrade, with the latest women's, men's and children's collections, shoes and accessories.
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Women, men & kids
Zara Knez Mihailova
Zara's store on Knez Mihailova, Belgrade's main pedestrian street, with women's, men's and children's collections.
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Women, men & kids
Zara Ušće
Zara in Ušće Shopping Center in New Belgrade, with women's, men's and children's collections.
Bulevar Mihajla Pupina 4Explore View on map
Shoe shops 12
Multi-brand shoe stores and the shoe brands in the malls.
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Spanish shoes
Camper Galerija
Camper on the first floor of Galerija Belgrade, with quirky, comfortable Spanish shoes.
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Value shoes
Deichmann BIG Fashion
Deichmann in BIG Fashion, Europe's big value shoe chain, with shoes for the whole family.
Višnjička 84Explore View on map
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British shoes
Dune London Rajićeva
Dune London in Rajićeva Shopping Center on Knez Mihailova, with British women's and men's shoes, boots and bags.
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Statement shoes
Fly London Galerija
Fly London on the first floor of Galerija Belgrade, with chunky, statement leather boots and shoes.
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Breathable shoes
Geox Galerija
Geox on the first floor of Galerija Belgrade, the Italian brand famous for its breathable shoes for women, men and children.
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Italian sneakers
Hogan Galerija
Hogan on the ground floor of Galerija Belgrade, with Italian luxury sneakers and loafers.
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Multi-brand shoes
Office Shoes Delta City
Office Shoes in Delta City, a multi-brand shoe store with sneakers, boots and smart shoes.
Jurija Gagarina 16Explore View on map
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Multi-brand shoes
Office Shoes Galerija
Office Shoes on the ground floor of Galerija Belgrade, a big multi-brand shoe store with sneakers, boots and smart shoes for everyone.
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Ballet flats
Pretty Ballerinas Galerija
Pretty Ballerinas on the ground floor of Galerija Belgrade, the Spanish specialist in ballet flats and loafers.
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Comfort sneakers
Skechers Galerija
Skechers on the first floor of Galerija Belgrade, with comfortable walking shoes and sneakers.
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Boots
Timberland Galerija
Timberland on the first floor of Galerija Belgrade, with the classic yellow boots, outdoor shoes and clothing.
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Sheepskin boots
UGG Galerija
UGG on the ground floor of Galerija Belgrade, for the famous sheepskin boots and slippers.
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Beauty & cosmetics 12
Sephora, MAC, KIKO Milano, Kiehl’s, LUSH and the drugstores.
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Everyday beauty
dm Galerija
dm on the ground floor of Galerija Belgrade, the German drugstore for everyday cosmetics, toiletries, baby care and health products at low prices.
Bulevar Vudroa Vilsona 14Explore View on map
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Everyday beauty
dm Rajićeva
dm in Rajićeva Shopping Center on Knez Mihailova, for everyday cosmetics and toiletries.
Knez Mihailova 54Explore View on map
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New York skincare
Kiehl's Galerija
Kiehl's on the ground floor of Galerija Belgrade, the New York apothecary skincare brand.
Bulevar Vudroa Vilsona 14Explore View on map
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Italian make-up
KIKO Milano Delta City
KIKO Milano in Delta City, with affordable Italian make-up and skincare.
Jurija Gagarina 16Explore View on map
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Italian make-up
KIKO Milano Galerija
KIKO Milano on the ground floor of Galerija Belgrade, with affordable Italian make-up and skincare.
Bulevar Vudroa Vilsona 14Explore View on map
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Provence beauty
L'Occitane Galerija
L'Occitane en Provence on the ground floor of Galerija Belgrade, with skincare, fragrance and hand creams from Provence.
Bulevar Vudroa Vilsona 14Explore View on map
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Fresh handmade
LUSH Galerija
LUSH on the ground floor of Galerija Belgrade, with fresh handmade soaps, bath bombs and skincare.
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Pro make-up
MAC Cosmetics Galerija
MAC Cosmetics on the ground floor of Galerija Belgrade, with professional make-up, from foundations to lipsticks.
Bulevar Vudroa Vilsona 14Explore View on map
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Make-up & fragrance
Sephora Delta City
Sephora in Delta City, with make-up, skincare and fragrance from classic and new brands.
Jurija Gagarina 16Explore View on map
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Make-up & fragrance
Sephora Galerija
Sephora on the ground floor of Galerija Belgrade, with make-up, skincare and fragrance from hundreds of classic and new brands.
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Ethical beauty
The Body Shop Delta City
The Body Shop in Delta City, with natural, cruelty-free skincare and gifts.
Jurija Gagarina 16Explore View on map
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Ethical beauty
The Body Shop Galerija
The Body Shop on the ground floor of Galerija Belgrade, with natural, cruelty-free skincare, body butters and gifts.
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Jewellery, watches & eyewear 10
Swiss watches, crystal, gold and the best opticians.
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Swiss watches
Longines Galerija
The Longines boutique on the ground floor of Galerija Belgrade, run by Absolut Time, with elegant Swiss watches.
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Eyewear
Oculus Galerija
Oculus on the ground floor of Galerija Belgrade, an optician with eye tests, prescription glasses and designer sunglasses.
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Charms & rings
Pandora Delta City
Pandora in Delta City, with charm bracelets, rings and necklaces.
Jurija Gagarina 16Explore View on map
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Charms & rings
Pandora Galerija
Pandora on the ground floor of Galerija Belgrade, with its charm bracelets, rings and necklaces.
Bulevar Vudroa Vilsona 14Explore View on map
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Eyewear
Sani Optik Galerija
Sani Optik on the first floor of Galerija Belgrade, an optician with glasses, contact lenses and sunglasses.
Bulevar Vudroa Vilsona 14Explore View on map
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Watches
Satovi Berić Galerija
Satovi Berić on the ground floor of Galerija Belgrade, a Serbian watch retailer with a wide range of Swiss and fashion watches.
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Gold & silver
Sokolov Galerija
Sokolov on the ground floor of Galerija Belgrade, with gold and silver jewellery at good prices.
Bulevar Vudroa Vilsona 14Explore View on map
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Crystal jewellery
Swarovski Galerija
Swarovski on the ground floor of Galerija Belgrade, with crystal jewellery, watches and gifts.
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Swiss watches
Swatch Galerija
Swatch on the ground floor of Galerija Belgrade, with colourful Swiss watches.
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Serbian jeweller
Zlatara Stefanović Galerija
Zlatara Stefanović on the ground floor of Galerija Belgrade, a Serbian jeweller with gold, diamond and bridal jewellery.
Bulevar Vudroa Vilsona 14Explore View on map
Shopping malls & outlets 7
Galerija at the Waterfront and the big malls of New Belgrade and beyond. Open a mall to see every shop inside, by category.
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Rooftop terraces
Ada Mall
A shopping centre beside Ada Ciganlija and Ada Bridge, with shops, a supermarket, restaurants, the CineStar Concept Cinema and rooftop terraces looking over Ada and the city.
Radnička 9Explore View on map
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Shops and Cineplexx
BEO Shopping Center
A newer shopping centre in Zvezdara, east of the centre, with fashion brands such as s.Oliver and Comma, a supermarket, restaurants and an eight-screen Cineplexx.
Vojislava Ilića 141Explore View on map
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Over 150 shops
BIG Fashion
A shopping centre in Karaburma with more than 150 shops over two floors, including Decathlon, Deichmann, CCC and Flying Tiger, plus a cinema and restaurants on the second floor.
Višnjička 84Explore View on map
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Open daily 10:00–22:00
Delta City
A big, easy shopping centre in New Belgrade with 147 shops and services, including Zara, H&M, Massimo Dutti, Sephora, Kiko Milano and iSTYLE, a Cineplexx cinema, McDonald’s and KFC.
Jurija Gagarina 16Explore View on map
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The biggest in Belgrade
Galerija Belgrade
The flagship shopping centre of Belgrade Waterfront, on the Sava Promenade, with 287 shops and services, from Zara and H&M to Max Mara, Boss and Polo Ralph Lauren, a MAXI supermarket, restaurants on the river terrace and a Cineplexx with IMAX.
Bulevar Vudroa Vilsona 14Explore View on map
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By the Ušće tower
Ušće Shopping Center
A large shopping centre beside the Ušće tower and park in New Belgrade, close to the confluence of the Sava and Danube, with high-street fashion and a big Cineplexx.
Bulevar Mihajla Pupina 4Explore View on map
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Part of the West 65 towers
West 65 Mall
The shopping centre at the foot of the West 65 towers in New Belgrade, home to the OMR Luxury Store car showroom alongside shops, cafés and restaurants.
Omladinskih brigada 86zExplore View on map
Skate, sneakers & streetwear 11
Nike, adidas, sneaker stores, outdoor brands and Decathlon.
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Sneakers & sportswear
adidas Galerija
adidas on the first floor of Galerija Belgrade, with Originals sneakers, football kit and sportswear.
Bulevar Vudroa Vilsona 14Explore View on map
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Sneakers
Buzz Galerija
Buzz on the first floor of Galerija Belgrade, a sneaker store with the latest releases from the big brands.
Bulevar Vudroa Vilsona 14Explore View on map
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Outdoor
Columbia Galerija
Columbia on the first floor of Galerija Belgrade, with outdoor and ski clothing.
Bulevar Vudroa Vilsona 14Explore View on map
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Classic sneakers
Converse Galerija
Converse on the first floor of Galerija Belgrade, for Chuck Taylor All Stars and other classics.
Bulevar Vudroa Vilsona 14Explore View on map
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Sport for all
Decathlon BIG Fashion
Decathlon in BIG Fashion, the French sports superstore with good-value kit for every sport.
Višnjička 84Explore View on map
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Sport for all
Intersport Rajićeva
Intersport in Rajićeva Shopping Center on Knez Mihailova, with sports shoes, clothing and equipment.
Knez Mihailova 54Explore View on map
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Premium sneakers
N Selection Galerija
N Selection on the first floor of Galerija Belgrade, a sneaker concept store with selected lines from Puma, adidas Originals, Nike, Converse, Reebok and others.
Bulevar Vudroa Vilsona 14Explore View on map
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Sneakers & sportswear
Nike Galerija
Nike on the first floor of Galerija Belgrade, with sneakers, running shoes and sportswear.
Bulevar Vudroa Vilsona 14Explore View on map
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Sneakers & sportswear
Puma Galerija
Puma on the first floor of Galerija Belgrade, with sneakers and sportswear.
Bulevar Vudroa Vilsona 14Explore View on map
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Sport for all
Sport Vision Galerija
Sport Vision on the first floor of Galerija Belgrade, a big multi-brand sports store with shoes, clothing and equipment.
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Outdoor
The North Face Galerija
The North Face on the first floor of Galerija Belgrade, with outdoor jackets, fleeces and hiking gear.
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Electronics & Apple 5
Apple, Samsung, Dyson and the big electronics stores.
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Dyson
Dyson Galerija
Dyson on the ground floor of Galerija Belgrade, with Dyson hair care, vacuum cleaners and air purifiers to try.
Bulevar Vudroa Vilsona 14Explore View on map
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Electronics
Gigatron Galerija
Gigatron on the second floor of Galerija Belgrade, a big Serbian electronics chain with laptops, phones, gaming and cameras.
Bulevar Vudroa Vilsona 14Explore View on map
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Apple
iSTYLE Delta City
iSTYLE in Delta City, an Apple Premium Reseller with Mac, iPad and iPhone.
Jurija Gagarina 16Explore View on map
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Apple
iSTYLE Galerija
iSTYLE on the ground floor of Galerija Belgrade, an Apple Premium Reseller with Mac, iPad, iPhone and Apple Watch, plus accessories and service.
Bulevar Vudroa Vilsona 14Explore View on map
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Samsung
Samsung Galerija
Samsung's store on the second floor of Galerija Belgrade, with Galaxy phones, tablets, watches and TVs.
Bulevar Vudroa Vilsona 14Explore View on map
Home & interiors 12
IKEA, JYSK, Zara Home, Kave Home and the homeware stores in the malls.
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Italian homeware
Coincasa Galerija
Coincasa on the ground floor of Galerija Belgrade, the Italian homeware store for kitchenware, textiles and décor.
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In Galerija
Dana Home Galerija
Dana Home on the ground floor of Galerija Belgrade, with bedding, towels and home textiles.
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Furniture and homeware
Emmezeta BIG Fashion
Emmezeta in the BIG Fashion shopping centre, with furniture, lighting, kitchenware and home accessories.
Višnjička 84Explore View on map
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In Galerija
HESPO Galerija
HESPO on the second floor of Galerija Belgrade, with kitchenware and home accessories.
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Swedish restaurant too
IKEA Beograd
The big IKEA store on the Belgrade–Niš motorway at the Tranšped interchange, open every day from 10:00 to 21:00, with furniture, homeware, plants and a Swedish restaurant. IKEA also has a planning studio in New Belgrade for kitchens and wardrobes.
Astrid Lindgren 11Explore View on map
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Stores across Belgrade
JYSK
The Danish home and furniture chain, with stores across Belgrade for beds, mattresses, duvets, garden furniture and storage at good prices.
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Mediterranean furniture
Kave Home Galerija
Kave Home on the second floor of Galerija Belgrade, the Spanish brand for relaxed Mediterranean furniture and décor.
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In Galerija
Ozdilek Galerija
Ozdilek on the ground floor of Galerija Belgrade, with Turkish towels, bedding and home textiles.
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In Galerija
Sun Moon & Stars Galerija
Sun Moon & Stars on the ground floor of Galerija Belgrade, with homeware, décor and gifts.
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In Galerija
Vitapur / Svilanit Galerija
Vitapur/Svilanit on the ground floor of Galerija Belgrade, with pillows, duvets, bedding and towels.
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Homeware
Zara Home Galerija
Zara Home on the ground floor of Galerija Belgrade, with bedding, tableware, candles and decorative pieces.
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Cookware
Zepter Galerija
Zepter on the ground floor of Galerija Belgrade, the cookware and home brand founded by a Serbian entrepreneur, with premium pots, pans and tableware.
Bulevar Vudroa Vilsona 14Explore View on map
Kids & toys 4
Children’s fashion and the best toy shops.
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French kidswear
Jacadi Galerija
Jacadi Paris on the second floor of Galerija Belgrade, with classic French clothes for babies and children.
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LEGO
Kockarium Galerija
Kockarium on the second floor of Galerija Belgrade, a shop for LEGO sets, puzzles and creative toys.
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French kidswear
Petit Bateau Galerija
Petit Bateau on the second floor of Galerija Belgrade, with French cotton basics for babies, children and adults.
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Toys
Toyzz Galerija
Toyzz on the second floor of Galerija Belgrade, a big toy shop with LEGO, games and toys for all ages.
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Bookshops 2
Bookshops with English titles, games and gifts.
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Books
Delfi bookshop Galerija
A Delfi bookshop on the second floor of Galerija Belgrade, with Serbian and English books, gifts and toys.
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Books
Vulkan bookshop Galerija
A Vulkan bookshop on the second floor of Galerija Belgrade, with books, games and gifts.
Bulevar Vudroa Vilsona 14Explore View on map
Green markets 2
Fresh produce, cheese, honey and flowers at the city’s best-loved markets.
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Belgrade’s best-loved market
Kalenić Market
Belgrade's best-loved green market in Vračar, with fresh fruit and vegetables, cheese, kajmak, honey and flowers.
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Central market
Zeleni Venac Market
A busy market in the city centre, close to Brankova Street, with fruit, vegetables, cheese and meat.
Fast food & family chains 3
McDonald’s and KFC in the malls and on Knez Mihailova.
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Fried chicken
KFC Delta City
KFC in Delta City, for fried chicken in the mall's food court.
Jurija Gagarina 16Explore View on map
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Family favourite
McDonald's Delta City
McDonald's in Delta City, in the mall's food court.
Jurija Gagarina 16Explore View on map
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Family favourite
McDonald's Rajićeva
McDonald's in Rajićeva Shopping Center, on Knez Mihailova in the old town.
Knez Mihailova 54Explore View on map
Price guide: € budget, €€ mid-range, €€€ premium, €€€€ luxury. Most shopping centres are open every day from 10:00 to 22:00; shops on Knez Mihailova may close earlier on Sundays. Visitors from outside Serbia can claim a VAT refund on larger purchases; ask in store.
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